Esko will be true to its Ready for the Virtual Shop and Display Design theme during its first attendance at EuroShop, the world’s leading Retail Trade fair, taking place in Düsseldorf (Germany) from 16 to 20 February.
Joining Popai (international association for Point of Purchase Advertising) in hall 3 at stand E54, Esko will present retailers and brand owners its latest solutions for the design, visualization and production of POS displays. A special focus will be on Esko Store Visualizer, a solution that enables hyper-realistic, real-time visualization of the display designs on virtual shelves – shown during the fair on a huge 3D screen. With this set-up, Esko wants to underline the benefits achieved by its solutions such as shortened production times, optimized end results, more comfortable and easier approval cycles and, ultimately reduced costs.
Esko will work together with Reproteam, a leading Austrian large format print service provider, to show finished POS displays developed for a global Scandinavian supplier of household goods. Designed by the creative department of Reproteam, these will be printed on an industrial VLF digital printing device and finished on an Esko Kongsberg digital cutting table. Made of ReBoard® – a lightweight yet exceptionally robust paperboard – the displays are precisely customized for specific products such as secateurs and knives.
“Retail and trade shops are ready for the solutions of Esko. The virtual and real visualization of packaging and display designs allows them to have a realistic view of the future product early in the development and decision-making phases. To meet the challenges involved with this, we provide creative and high quality solutions for packaging, display and shop design,” says Wolfram Verwüster, Esko Business Manager for Germany, Austria and Switzerland.
Customer involvement from the very first moment
More than ever, POS displays do more than just displaying the product, they have become a channel to convey the brand promise to the consumer. Good displays seduce, inspire, and arouse the consumer’s curiosity. Today, brand managers are being challenged by the constant strive for Esko presents 3D Virtual Shop and Display Design at EuroShop 2014