Esko and MediaBeacon release a fully integrated packaging and marketing solution

 

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Esko and MediaBeacon are releasing a fully integrated packaging and marketing process and digital asset management solution. It enables brands and marketers to deliver consistent content across digital, social and packaging consumer touchpoints. The new platform helps brand owners streamline complex creation, approval and deployment processes across multiple teams and locations.

Esko acquired MediaBeacon two years ago, with the intention of developing this new solution for industries such as CPG and Life Sciences, Retail & Apparel, Media & Entertainment, Public Sector and Financial Services. The platform’s unique strength is the integration of a superior asset management system with a powerful project and workflow management system, complete with support for packaging, which is exceptional in the market.

Content consistency: a clear yet unmet need

A recent Forrester report revealed the growing importance of consistent content: “To drive positive brand experiences, brand owners need to simplify their complicated content processes, while boosting transparency and reliability across teams. Brands today want to be able to drive consistent omnichannel content for all digital and physical touchpoints.”

Unique abilities combined

Esko and MediaBeacon have decades of combined experience with packaging management and digital asset management. This deep understanding is tangible in a platform that tackles the following challenges:

  • Collaborate. Connect all stakeholders—whether people, partners, processes or systems—creating a seamless work experience based on automation, transparency and doing the right task at the right time.
  • Create. Provide a wide range of options to create something new faster than ever thought possible, increasing time to market by up to 50%. Be it packaging, designs, content, or 3D, brands have the right development tools, fully integrated into existing workflows.
  • Manage. Establish a Single Source of Truth, enabling brands to control and leverage their assets and eliminate costly rework.
  • Publish. Deliver the brand the way envisioned by all, regardless of whether it is a digital or physical representation.
  • Analyze. Drive decisions based on insights into the use and effectiveness of assets with performance dashboards.

“We’ve built this solution very strategically, driven by customer conversations we’ve had over the past few years, and we’re pleased to be deploying and integrating it within a global brand now,” said Udo Panenka, President of Esko. “The acquisition of MediaBeacon has enabled us to create this truly unique platform: it combines the creation of brand assets, including packaging, with the management and actual publication to all distribution channels.”

Practical

The new platform is available on a worldwide basis from May 2017 onwards. It can be purchased modularly, deployed on-premise or hosted, and integrated with all popular ERP, MIS, PIM and PLM systems.

Esko sales channels will handle the platform commercialization for CPG and Life Sciences companies; MediaBeacon will focus on the Retail & Apparel, Media & Entertainment, Public Sector and Financial Services industries. A network of integration partners will support the company in the platform deployment with customers.

Esko and MediaBeacon will be showcasing the new platform at:

APPENDIX 1

MediaBeacon: New Integrated Platform to deliver consistent brand experience across all digital, social and physical consumer touchpoints

The newly released platform offers a fully integrated marketing program, process and asset management solution that transforms Digital Asset Management into Marketing Asset Management (MAM), centralizing content and streamlining the creative workflow.

Addressing major marketing challenges

Today’s digitized and globalized world gives marketers in industries such as Retail & Apparel, Media & Entertainment, Public Sector, and Financial Services huge challenges when it comes to consistent omnichannel delivery in a merging digital and physical environment.

They need to reduce complexity, streamline content development and deploy assets across regions and time zones whilst ensuring brand consistency across all channels.

The new platform is a powerful solution that helps brands accomplish the following:

  • Improve Consumer Experiences: Meet consumer expectations and deliver a seamless and meaningful brand experience across every touchpoint;
  • Deliver Omnichannel Consistency: Digital and physical channels are converging. Whether its social media, printed media, e-Commerce or on-the-shelf packaging, we empower you to deliver omnichannel consistency for your Brand;
  • Increase Speed to Market: No more organizational silos. Get to market faster by providing your cross-functional team the visibility and the accountability necessary to deliver a successful Marketing Campaign from concept to consumer;
  • Lower Costs and Monetize: Repurpose and reuse your digital and physical assets at no cost. Eliminate costs associated with errors and redundancies;
  • Mitigate Risks: Protect your Brand by monitoring and ensuring the use of approved digital and physical assets in the right format and in compliance with contractual terms, rights and licenses.

Enabling omnichannel communication

“Omnichannel planning, communication, and execution – which is really the only type of communication you should put in place today for your brand – requires near real-time adaptation and publication of content, and its reuse across both digital and physical channels,” said Joshua Foster, MediaBeacon General Manager. “We see this integration as a market evolution, moving from Digital Asset Management (DAM) to Marketing Asset Management (MAM), driven by brands taking back control over the customer relationship. It is exciting to be able to offer a combined Esko and MediaBeacon solution to facilitate this evolution.”

About MediaBeacon (www.mediabeacon.com )

For over twenty years, MediaBeacon has been committed to delivering best-in-class Digital Asset Management (DAM). We Innovate. We Partner and Collaborate. We Deliver.

In fact, innovation is the foundation of our identity. Through Partnership with our Customers, we empower them to deliver their vision globally from concept to consumer. Our Digital and Marketing Asset Management solution enables this through powerful workflows, best-in-class asset management and analytics for both digital and physical assets.

As part of Esko, a member of Danaher’s Product Identification (PID) Platform,we have the solution and the Team to help you create, manage, publish and analyze your assets. We are passionate about our Team, who realizes that our Customer’s success is our success.

Esko: New Platform integrates packaging management with digital asset management, for an end-to-end workflow from ideation and creation through digital marketing to the final package on the shelf

The newly released collaboration platform helps brand owners in industries such as CPG and Life Sciences to specify, create, manage, publish and analyze the performance of brand assets. This integrates marketing and packaging processes and assets, creating a single source of truth for a simplified go-to-market across multiple teams and geographies.

Fulfilling a need to centralize control, visibility and utilization of brand assets

Many brand owners are using digital asset management systems in their process today, but in most cases these are little more than content repositories. And, often there is a disconnect between those who design and produce packaging and those who market the packaged goods.

This new solution links all relevant stakeholders together, centralizing control, visibility and utilization of brand assets across departments, regional hubs and third parties. It creates a “single source of truth.” This ability has major benefits: it secures improved consistency across the brand’s entire digital and physical presence. Also it reduces time spent searching, distributing or creating assets and helps brand owners speed up their time to market.

Easy search and sharing of packaging and marketing files

The new marketing asset management platform enables easy search of files, be it by brand, topic, text elements, color of a graphic, and so on.

It is also designed for straightforward sharing and access of packaging and marketing files by a broader internal community including designers, marketers, sales teams and executives as well as external stakeholders like agencies, distributors and retailers.

Additional features of the platform allow for comprehensive reporting, e.g. who uses files, when and what for, as well as a simple way of producing low, medium or hi-res files by just a click of a button.

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