Between 2014 and 2017, drupa are carrying out a series of global surveys for the international print industry to research how print may best adapt to the huge and fundamental changes that are taking place in the communications market. These reports will provide a means to detect and assess trends and market potential, themes and innovations – on an international level and across most markets. “In view of the fundamental structural changes in the print industry, current and comprehensive information and market data are more important than ever. As a key partner of the print industry, drupa will support the market proactively in this way,” says Werner M. Dornscheidt, President & CEO of Messe Düsseldorf, explaining this new project initiated by the world’s most important trade fair for the sector. “With these new tools we can provide our exhibitors and the industry as a whole with important new insights thereby delivering vital information for strategic decision-making.”
The results of the trend surveys will be published in the form of drupa trend reports at www.drupa.de. A total of four issues of the drupa trend report covering vital themes are planned between now and 2017. The first drupa Trend report was published in February 2014, the second in February 2015 and the third in February 2016 and the fourth is due in early 2017.
Messe Düsseldorf has commissioned the independent print consultancy, Printfuture/UK and the market research company, Wissler & Partner/Switzerland to carry out these trend surveys. “I am glad to have these expert partners on board. Printfuture has outstanding technical and analytical expertise in the print industry; Wissler & Partner is our longstanding and proven partner for Messe Düsseldorf’s exhibitors and visitors surveys. Furthermore, I expect these results to also produce concrete, valuable information for the strategic development of drupa,” said Werner M. Dornscheidt in conclusion.